How Beyoncé Used Social Media To Brand Herself On Her Own Terms

Written By: Toi Bly

Originally published on The Neue Nude
Excerpt Below

Four years ago, the world came to a screeching halt with the surprise release of Beyoncé’s eponymous visual album—catapulting a complete marketing shift of digital releases (think: Drake’s IYRTITL, Kendrick’s Untitled, Unmastered, and Kanye’s The Life of Pablo).  For a person who has been immersed in the spotlight for two decades, it was the first time Beyoncé noticeably had complete creative control over a project from conception to execution—a testament to how far her career has come and to the loyalty of her cult-like fan base.



Beyoncé has not only changed the way that listeners consume music, she is also reshaping the way we digest media.  Perhaps one of the most private celebrities of all time, Bey has let us into her world on her terms with sartorial statements channeling body positivity, strong political stances, and over the top glam.  While publications have historically painted their own narratives of celebrities, she has brought the Beyoncé method to social media.  The artist has always expressed a love of photography, sharing an intimate photo diary of vacations, style moments, and family portraits with the Beyhive housed on her website.  However, using Instagram as a form of resistance against the paparazzi has been one of the luminary’s greatest feats.  There’s something exhilarating about the ability to control your own narrative, and the singer hasn’t missed a beat in ensuring that she’s able to announce important moments on her own time.



To read the full article, head on over to The Neue Nude.

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