We get it now everyone. You hate the new Kanye, the bad mood Kanye . The always rude Kanye, spazz in the news Kanye. We get it that people gawk at the rambling and rants that are Kanye West's Twitter page. Kanye isn't everyone's favorite artist anymore like he was during the "Graduation" days. We get it. From conflicted press statements to mass confusion on his many decisions, the rapper has definitely made an interesting impact on our world.
You are probably wondering, "Oh, this another Kanye-bashing or Kanye-praising article." It's not really either; it's examining what we as creative spirits, can learn from the self-proclaimed champion of the arts. Mr. West isn't the greatest music artist of all times — which is definitely debatable. However, what we can't knock is his creative firepower; his mastery of own artist output and ability to make damn near anything come to existence. While we continuously criticize his artistry — let alone his existence — we tend to well overlook some of the many good points that Kanye can actually school us in as creative beings.
Make Your Work An Experience. Create An Environment For Your Work
Pablo is over the top and loves a spectacle. He tweets out a very encrypting message instructing people to be here (or do this) at a certain time. And we do it. Maybe we do it cause we know something BIG is going to happen and we don't want to catch the FOMO disease.
Truly people want to go through an adventure; we want to hear your new music but we want to witness more. With that in mind, the current music industry is reflective of that; wanting music accompanied with something else along the side.
insert facts about experience https://eventbrite-s3.s3.amazonaws.com/marketing/Millennials_Research/Gen_PR_Final.pdf
We want a film, (cough cough ….Lemonade) we want a Documentary ( cough cough …. Jay). We want an Experience and what we can take away from Kanye is that it isn't about your one piece of art – or many pieces of art- that you may have created. It is about what you craft around it: the environment, the mood you set, and how you bring your work to life. Creating an environment or ecosystem for your work is the best takeaway from Mr. West
Kanye's Yeezy Season 3 Tidal live stream can attest to that with almost 200 million watchers across the world. Then, you have his recently controversial debut of his music video "Famous" where LA residence paid $25 ticket pricing to sit and watch the video in the LA Forum as if one would watch a movie at the local cinema. Due to the high demand of ticket sales, this pushed Mr.West to schedule another showing for the video. Lastly, the TLOP Pop Up shops that were in located in NY made 1 million in sales of his clothing line. This doesn't really sound like typical promo to me. It sounds like a campaign.
As creatives, we have to craft an experience with our work that captures our audience (or clients ) attention. We don't make a logo without showing how it will work on print or digital. We don't create a website without showing it in situation. As creatives, we have to we make sure our work creates opportunities for better ideas to flourish and conversation to be had. The work should ultimately create its own ecosystem (i.e branding, events, design, photography, strategy.) What Yeezy can teach us as creative is practice creating work that could transform into an ecosystem for your design or strategy. Find ways to make that logo seem like the most versatile piece of art ever.
Make Yourself Vulnerable : But Make Yourself Stronger
One of my biggest Achilles heels has been my ego. And if I, Kanye West, can remove my ego, I think there’s hope for everyone.'
The sporadic Mr.West is known for many things. Rants, outburst, calling-out-presidents, and a slew of many other issues. We may never know what type of mental state Mr.West may be in, but we know he isn't afraid to share what is going on in his mind.
Mr. West twitter page is filled is emotional tweets ranging from political views to pop culture rants. Through the many outburst, there are some tweets that depict how emotionally open, or vulnerable, he is to the world.
What's great about these random rants is he's consciously creating emotional connections with his fan. There are plenty of gems that can be taken away from his twitter account, but it takes a lot of bravery to publish that type of content. You are essentially making yourself an open. That's hard and it can hurt you and your brand in the process – sometimes. When you reverse-engineer that thought, however, you develop a thicker coat of skin and level of authenticity that is admissible. Everyone knows about Ye's issues, but he continues to voice his opinion while gaining an unprecedented amount of respect for his rawness through his action without any regret or fear of criticism.
Being vulnerable creatives will inevitably make us better and less afraid to venture for public opinion. So what if the world knows your weakness. Being creative is about experimenting and finding ways to bettering your ideas and craft. We are naturally defensive; we do not like when people tear our work apart or add remarks that make us feel like we spent hours on this project for nothing. Get over it. Embrace your weakness and don't be afraid to let the world know that. Spend your days consistently working to be a better creative.
Make Your Work Experimental. Try Something New
Make Your Work A Conversational Piece. Not A Water Cooler Chat, But Make It Provoke Real Dialogue.
If you are a creative, I'm sure you've run across the phrase -"What's The PR headline" or what "What's news headline for the activation?" Hate it or love, Mr. West is the ultimate testament to that: the release to his famous video, his open-source album, The Life of Pablo, Yeezy x Addidas partnership, Tidal x Yeezy Season Live Streaming numbers, the original artwork of My Beautiful Dark Twisted Fantasies, NYFW Pop Up Fashion Show. The list goes on. We can debate whether the executions were done with precision or piss poor planning, but what can't be overlooked is the numerous amount of times he stirred press around his artistic ideas.
Lets take his recently-released and oh-so controversial music video, Famous. An reinterpretation of Vincent Desiderio's Sleep, Mr. West places wax figures of the most iconic names in the society in bed together completely exposed. The video left many people questioning if the figures- Kanye West, Kim K, Amber Rose, Ray J., Donald Trump, Bill Cosby, Caitlyn Jenner, Chris Brown, Rihanna and George.W Bush- were actually the real thing. Yes the shock value was so intense, that many didn't see if for its true mean. It could be summed up in one tweet thanks to Erykah Badu.
He tells listeners that he doesn't have to worry about small things like debt or death. His legacy as an artist has been established. "Young and we alive, whoo!/ We never gonna die, whoo!/ I just copped a jet to fly over personal debt/ Put one up in the sky."
Make Friends With Other Creatives That Are Like You Or Different. Collaboration Exalts Creativity
Make Your Work A Symbol Of Confidence; Be Bold And Daring
I’M GOING DOWN AS A LEGEND, WHETHER OR NOT YOU LIKE ME OR NOT. I AM THE NEW JIM MORRISON. I AM THE NEW KURT COBAIN.
-Radio interview with Tim Westwood, 2008
I WILL DIE FOR THE ART, FOR WHAT I BELIEVE IN.
Craft Your Work And Your Happiness #AllPositiveVibes
If you have the opportunity to play this game of life you need to appreciate every moment. a lot of people don't appreciate the moment until it's passed.